Tools of the Trade

• Keeping Track of Sites & Logins
  
  It can be a hassle to keep track of all the various sites which you have subscribed to, especially when there are all kinds of password required. --- Even if you have a password strategy for the sites, you can still be overwhelmed by what the Sites are supposed to be for. --- Login Ninja stores all these information and allows you to give reminders to yourself about the sites.
• Product Creation - Reselling
  
  You can either make your own products, Private Label other people's products as your own, or Sell Other People's products as an Affiliate. --- Reselling is probably the easiet way to start, as all the work is essentially done for you. --- The Surefire Wealth Site is a great site for the Marketer who does not want to develop his own product. The products are high quality and they have the full range of Digital Products - Scripts, Software, Graphics, eBooks - the full works.
• Product Creation - ReBranding
  
  ReBranding is where you get the Private Label Rights to a Digital Product and you put your name on the product as the author. There are various kinds of PLR / MRR licenses, so you have to be sure you know the terms of the PLR you are given before you rebrand them as your own. There are also other restrictions the author may put for their use of their products. --- Edmund is a great copywriter, and his PLRs are first-class. --- This is a $20 monthly membership where he delivers new PLRs on a monthly basis for the marketer to Private Label as their own.
• Product Creation - RePackaging
  
  RePackaging involves the most work but would also potentially be the most profitable. --- These are Phil's specials for the WSO blowout. There are 21 complete product packages which can be repackaged. All source files are provided. --- The topics are evergreen, but may need some updating for some of the sections.
• Creating Headlines Which Captivates
  
  A Great Headline is key in getting the interest of your visitor to click on your link. --- This small piece of Software Creates Captivating Headlines the Fast & Easy Way. You can use the Headlines for your email subject, squeeze page, sales page and OTO --- Charlie Page is the author of DOE, an authority site for ezines. --- His Headline Creator Pro costs $47 (personal edition) or $97 (Developer edition). For the marketer who has to constantly come up with captivating headlines for emails, squeeze page, sales pages, this can cut down the time required to do that. --- The software is based on 4 simple questions which you have to answer. The results are really impressive.
• ECovers for Book Reports
  
  Easily Create 3D eCover images for eBooks and Reports without using Photoshop. No requirement to have any graphic files whatsoever. You design the Covers on-the-fly by inputing in what your title, icons etc you want in the interface itself. --- A very easy to use software for creating great looking covers for the digital products you are either making yourself or rebranding.
• E-Cover for Packages, Sets, Books
  
  Easily Create 3D eCover images in under 3 minutes without using Photoshop. There are 15 different cover styles to choose from. The designs shows boxed sets, CDs as well as reports. Requires a Graphic file to superimpose on the product. --- A very easy to use software for creating great looking covers for the digital products you are either making yourself or rebranding.
• Website Creation - the Full Works
  
  If you are looking for a Website Creation software which has all the integration built in, and yet is easy to use, XSitePro would fill the bill. This website is built using XSitePro. --- There are a lot of wizards to help with the process but there is still a learning curve associated with it. --- The software sells for $197 and is for the serious website builder who wants to tweak around the various settings. --- There is a companion package which Intellimon sells (also for $197) called Complete Guide to Website Building which is highly recommended, if you have the budget for it. You can buy both packages as a bundle and get a $98 discount.
• Wyswyg Html Editor
  
  For quick building of Squeeze Page, Sales Page, One Time Offers or Thank You page, it is much faster to just edit a few lines of code or to use a WSIWYG HTML editor rather than use a full-blown website creation software like XSitePro. --- KompoZer is an open source software which is adapted from NVU. You can edit an existing html page using its WSIWYG editor, and if necessary place your autoresponder code into the Squeeze page using the html source code page. --- Not too hard to use if you are somewhat familiar with html - Short learning curve for the software.
• Text Editor for HTML
  
  As an alternative to KompoZer, I use EditPlus 3 for direct changes to webpages (Squeeze Page, Sales Page, OTO, Thank You page) when I need something done real fast. --- It is text based and doesn't have a WSIWYG editor, so it's not for you if you don't know html coding.
• Sales Funnel Websites Templates
  
  To maximize sales from your prospects you need to set up a proper sales funnel. Essentially a series of Websites comprising of the Squeeze page, Sales Page, Thank You page and OTO page, the sales funnel maximizes the sales from a potential visitor. --- This $17 set of templates will save a lot of time for the marketer who wants to set up the whole series of sales funnel. The templates are professionally done and will look good to any visitor.
• Sales Funnel Page Creation by Shortcuts
  
  To maximize sales from your prospects you need to set up a proper sales funnel. Essentially a series of Websites comprising of the Squeeze page, Sales Page, Thank You page and OTO page, the sales funnel maximizes the sales from a potential visitor. --- This $24 software creates pages using shortcuts which are linked to predefined page templates. The templates can be anything which you set up yourself.
• Quick & Easy Animations
  
  With so many marketers out in the field, there is a need to stand out of the crowd. When properly done, animations have an interesting pulling power to engage the visitor. --- Go! Animate has a very easy animation process for cartoon characters to be embedded in your web pages. --- The commercial license starts at $147.
• Music for Websites
  
  If you are into video marketing, then you would eventually need music to go along with your videos. You do not really need a big library of music, just a few good ones which you can re-use. --- For $9 you can 12 music tracks in both wav and mp3 format. They are royalty-free once you purchase. The music sounds great and is geared for Online Marketers to add that certain 'punch' in their videos.
• Uploading Webpages to Websites
  
  FileZilla is a free FTP program which you can use to upload your webpages to your websites. --- It's an easy to use software with an Explorer-like interface.
• Autoresponder
  
  Autoresponders are nowadays an essential tool for the online marketer. The 2 most commonly used ones are AWeber and GetResponse. They both have very high reliabilty and deliverability. The service is charged on a monthly basis depending on the number of subscribers on your list. GetResponse is slightly cheaper and offers the extra functionality of doing online surveys and video mailing. I use GetResponse for the online survery functionality.
• Affiliate Links Cloaking
  
  There are various reasons for cloaking your affiliate links. --- Depending on how much information you want to get from your links, you can either go for a paid or free service. --- I use hypertracker as it gives very good analysis of my tracking links. However, if you only need the cloaker to hide your links, then go for the free ones.